SEOchat brand guide
SEOchat is the marketing team local businesses talk to. The brand should feel like a text from a sharp friend who happens to be great at marketing: quick, warm, a little cheeky, and always clear.
Logo
The mark is a chat bubble with a rising arrow: talk to it, grow. Keep clear space equal to the bubble's tail around it. Never recolor the bubble, stretch it, or add effects.
Color
Ink
Primary background, text on light
Signal Green
Logo, buttons, highlights on dark
Green Ink
Green text on light backgrounds
Paper
Light page background
Bubble Blue
The owner's chat bubbles
Sticker Yellow
Hooks and stickers, sparingly
Type
Headlines · Bricolage Grotesque ExtraBold
AI just recommended you.
Body · Inter
We write about your business every day and tell you what's working, in plain words.
Voice
Talk like a text, not a brochure.
“Your article is live 🎉” not “Your content has been successfully deployed.”
Funny, never mean.
We joke about the situation (AI ghosting you), not about the customer.
Plain numbers, no hype.
“312 people found you on Google this week.” Never “10x your traffic!!!”
Bilingual by default.
Say it in the customer's language. Spanglish is welcome in social, not in contracts.
Taglines
- Get recommended by ChatGPT and Google.
- Your marketing team, in a chat.
- Make AI obsessed with your business.
- Que la IA te recomiende a ti.