SEOchat vs Localo

Localo, based in Wrocław, Poland, is built around the Google Business Profile. On its pricing page it describes guided weekly tasks, an AI agent, competitor tracking, a position map, review replies, a content publisher for Google and Facebook, a website generated from the profile, citation tracking, and audits. The owner, or the agency, still works through that list.

SEOchat is built around the writing a local business never gets to. After a 10-minute chat about services, prices, and service area, AI agents draft articles and Google posts. You approve them with a thumbs-up or let them publish. Growth refreshes an older article over time. The point is a site and a profile that keep answering the questions customers type into Google and ChatGPT.

Those are different jobs. A rank map will not write your water-heater page. A daily article will not draw a heatmap of 100 map pins.

As of November 2026, Localo's pricing page lists Single Business at $49 a month, or $39 a month when billed annually, plus VAT, for one profile. Pro is listed at $169 a month, or $149 a month billed annually, plus VAT, with 60 active profiles and up to 30 optimization seats. Enterprise is custom.

The same page also shows a “-40% forever” badge and a help article that still describes older Pro 10, Pro 30, Pro 60, and Pro 120 tiers. A FAQ line on the pricing page mentions a 20% discount for annual billing. Those labels do not all describe the same math. The dollar amounts above are the ones printed next to the plans. Confirm the total, including VAT, at checkout. Localo says annual billing is charged until you cancel, and that you can change plans in the app.

SEOchat's prices are $99 and $179 a month in US dollars, on the pricing section of this site. Starter includes 15 articles a month, weekly Google listing posts, a monthly AI check, and a weekly results text. Growth includes 30 articles a month, weekly listing posts, review requests by text, a weekly AI check, English and Spanish, and a refresh of older articles. There is no annual prepay and no per-profile seat.

Be straight about this. If you want to see a map of where you rank block by block, Localo's Position Map is the product that does that. SEOchat tells you whether you showed up for the searches you track. It does not sell a grid report.

Localo also tracks competitor profile changes, manages citations, protects a profile from unwanted edits, and gives agencies a place to invite clients and send white-label reports. SEOchat's agency option is simpler on purpose: the client has their own chat and their own plan. We do not replace an agency dashboard.

Localo's Single Business plan costs less than SEOchat Starter if you are willing to do the weekly tasks. For an owner who enjoys the work, that is a fair trade.

Most local customers ask specific questions: what a job costs, what to do before they call, whether you serve their town. Those answers live on your website. Localo's own pricing page does not describe a monthly blog written onto the site you already have. It describes posts on Google and Facebook, plus a website it can generate from the profile.

SEOchat's whole month is those answers. Fifteen or thirty articles, in your facts and your language, on the site you already own. You keep them if you cancel. Spanish is a publishing language, not only a menu language: choose English, Spanish, or both.

Google Business Profile upkeep is included on both paid SEOchat plans as weekly posts, published after you connect the profile. It is not a separate citations subscription.

If the phone is the business and you will not open a task list on Sunday night, the extra cost versus Localo Single Business is the cost of having the writing done.