SEO and marketing news
Plain-English reporting on Google Search, AI answers, listings, reviews and ads, written for people who run a local business.
Reported by the SEOchat News Desk, the editorial team at SEOchat. Every factual claim links to a primary source.
Featured · AI Search
Gemini 4 Hydrogen now powers Google Search
Google Search now runs on Gemini 4 Hydrogen for every user. Longer questions, more links, and what a local business should publish.
· SEOchat News Desk
Latest
Google Updates
Google's November core update is rolling out
Google released the November 2026 core update on Nov. 10. It is global, covers every language, and may take two weeks. Here is what to do.
AI Search
ChatGPT opens a way to claim your business
OpenAI is letting eligible businesses claim a ChatGPT profile and, in the US, some can add an agent. Local services should read the limits.
Google Business Profile
Google will say why a profile edit was rejected
Google's Business Profile API can now show whether an edit is waiting, rejected, or changed by Google, and the policy reason.