Why AI visibility matters now
More customers are asking ChatGPT, Google's AI answers, Perplexity and other assistants questions like “who's the best dentist near me?” instead of scrolling through search results. The assistant usually names a handful of businesses. If yours isn't one of them, that customer may never see you.
How AI assistants choose who to recommend
Assistants that search the web pull from sources they can find and trust, such as:
- Your Google Business Profile, rating and reviews
- Your own website, especially pages that clearly describe your services and service area
- Directories and review sites like Yelp, BBB and industry-specific listings
- Local news, “best of” lists and other sites that mention you
The more specific and consistent your information is across those places, the easier it is for an assistant to recommend you with confidence.
What to do with your results
If you weren't mentioned, look at who was and why. The tips in your result point to the quickest wins. Most come down to clear content about what you do, a strong Google profile and steady reviews. Our guide on getting recommended by ChatGPT and AI search walks through each step.
AI answers change over time and vary between apps, so check again after you make changes. SEOchat customers get this check every week as part of their report.