Why your Google Maps position matters
When someone searches for a plumber, dentist or roofer near them, Google usually shows a map with a short list of businesses before the regular results. Those top spots get most of the calls. If you're not near the top, many customers never scroll far enough to find you.
What Google looks at
Google says local rankings mainly come down to three things:
- Relevance: how well your profile matches the search. Your categories, services and description matter here.
- Distance: how close you are to the searcher or the area in the search.
- Prominence: how well-known and trusted you are, including your review count and rating, links and mentions around the web.
How to use this checker
Try the searches your customers actually type, like “emergency plumber”, “teeth whitening” or “roof repair”, plus your city. Note your position, then look at who's above you: how many reviews do they have, and what categories and services do they list? That gap is usually your to-do list.
Check the same searches every few weeks to see whether your changes are working. Want more help moving up? Read our guide on how to rank higher on Google Maps, or get more reviews with the free review link and QR code generator.