POV: a client asked ChatGPT for a lawyer and got your competitor ⚖️
Clients are asking AI for the best lawyer near them.
Make sure it says your name.
SEOchat writes plain-English articles about your practice areas every day and keeps your Google listing active, so when someone asks AI for a lawyer, you're on the list. You approve with a 👍. Setup takes 10 minutes.
↓ Try the free check: see who AI recommends instead of you
Does AI recommend you?
Free · 30 seconds · no email needed to see results
Also built for dentists · roofers · med spas · plumbers · hvac companies · auto shops · realtors
Sound familiar?
“Referrals used to be enough. Lately, they aren't.”
“Legal marketing agencies wanted a 12-month contract before showing me anything.”
“Big firms with huge ad budgets own the search results.”
“A prospective client said ChatGPT recommended three other firms.”
It's not your fault.
Google and AI recommend the businesses they can read about. Writing about yourself every day is a full-time job, and you already have one. So we made it ours.
How it works
Ten minutes of your time. Then it runs itself.
- 1
Chat with us for 10 minutes
SEOchat interviews you like a new hire: your services, prices, neighborhood, what makes you different. No forms, no homework.
- 2
We do the work every day
Articles about your business, fresh posts on your Google listing, and review requests. Approve with a 👍, or let it run on autopilot.
- 3
Get a weekly text, not a PDF
How many people found you, how many called, and whether ChatGPT and Google recommend you yet. In plain words.
SEOchat
online
Morning ☀️ Today's article is ready: “What to do in the first 24 hours after a car accident.” Publish it?
yes 👍
Live! Also posted your weekend hours to Google.
Big news: ChatGPT recommended you for “best personal injury lawyer near me” for the first time this week 🎉
LET'S GOOO
What you get
Everything Google and AI look for. Done for you.
Show up when people search
Up to 30 articles a month about your services, your prices and your city: the exact questions your customers type into Google and ChatGPT.
A Google listing that looks alive
Weekly posts on the listing people see in Google Maps. Busy listings get picked over quiet ones.
More 5-star reviews
Friendly review requests you can send by text after every job, so the stars keep coming.
Know if AI recommends you
Every week we ask an AI assistant with web search who it recommends near you, and tell you when your name shows up.
Approve from your phone
Every article lands in your chat first. Thumbs-up to publish, or tell us what to change like you'd text an employee.
English y español
Publish in English, Spanish or both. Perfect for businesses that serve both languages.
Does it pay for itself?
Do the math with your own numbers.
An agency charges $1,500 or more a month. A part-time marketer costs more than that. SEOchat costs less than one nice dinner out, and it works every single day.
You only need 1 new customer every 72 weeks to cover SEOchat.
Land just 1 extra customer a month and you get back 16.8× what you pay.
Based on the $179/mo Growth plan. A single new client matter is usually worth many months of SEOchat.
Not another AI blog robot.
Most AI SEO tools pump out generic articles and trade links between customers. We do the work that gets a local business picked.
| Feature | SEOchat | Typical AI SEO tool | SEO agency |
|---|---|---|---|
| Monthly price | $99–$179 | $99–$149 | $1,500+ |
| Writes about your real business | ✅ | Generic | ✅ |
| Keeps your Google listing fresh | ✅ | ❌ | Sometimes |
| Tells you if AI recommends you | ✅ | Rarely | Rarely |
| Trades links between customers | Never | Often | No |
| Spanish + English | ✅ | Some | Depends |
| Reports you can understand | Weekly text | Dashboard | Monthly PDF |
| Contract | None | None | 6–12 months |
What you'll never get from us
- ✕Contracts or cancellation fees
- ✕Link-swap schemes that can get you penalized
- ✕Reports full of words you have to Google
- ✕Articles you didn't approve (unless you want autopilot)
- ✕Holding your content hostage: every article is yours, forever
Founding-member pricing
A full year for about one month of an agency.
Lock in today's price for as long as you stay. Cancel anytime.
Starter
One location, getting started.
$99/mo
About $3.30 a day
- ✓15 articles a month
- ✓Weekly Google listing posts
- ✓Monthly AI check
- ✓Weekly results text
Growth
Most popularEverything it takes to get recommended.
$179/mo
About $5.97 a day
- ✓30 articles a month
- ✓Weekly Google listing posts
- ✓Review requests by text
- ✓Weekly AI tracking
- ✓English and Spanish
- ✓Older articles refreshed monthly
Agency
Run SEOchat for your clients, under your brand.
Let's talk
- ✓Volume pricing per client
- ✓Your logo and domain
- ✓Client reports
Love it or your money back
Try SEOchat for 30 days. Not happy? Full refund, and you keep every article.
The 90-day promise
No growth in Google visitors by day 90? Your fourth month is on us. Details
The playbook
SEO for lawyers: what actually works
People looking for a lawyer usually search when something has just happened: an accident, an arrest, a divorce, a denied claim. They type "car accident lawyer near me" or ask ChatGPT who to call, and they contact one of the first few firms they find. SEO for lawyers is the work of being one of those firms, without breaking your state's advertising rules. Here's what matters.
1. One page per practice area, and per key question
A single "Practice areas" page won't rank for much. Give each area you want clients for its own page (personal injury, car accidents, truck accidents, DUI, divorce, custody, estate planning, workers' comp), explaining in plain language what you handle, how the process works, timelines, and how fees work (contingency, flat fee, hourly).
Then answer the questions people search in the moment: "What to do after a car accident in [state]", "How is child support calculated in [state]?", "Do I need a lawyer for a first DUI?" These pages bring in people who need help now.
2. Legal content is held to a higher standard
Google treats legal topics as "Your Money or Your Life" content, where bad information can seriously hurt someone. It looks for signs of real expertise and trustworthiness: who wrote or reviewed the page, their credentials, accurate state-specific information, and clear dates.
Put attorney bios with bar admissions on your site, have an attorney review every article, and update pages when the law changes. Thin, generic content copied from other firms rarely ranks in legal search.
3. Follow your state's advertising rules
Lawyer marketing is regulated by state bar rules, which vary. A few common areas to check (this is general information, not legal advice; confirm with your state bar):
- Specialist claims. Under the ABA Model Rule many states follow, you can't say you're a "certified specialist" unless you're certified by an organization accredited by the ABA or approved by your state. Some states also require disclaimers.
- Testimonials and results. Many states regulate how client reviews and past case results can be used, and some require disclaimers that results don't guarantee outcomes.
- Paying for recommendations. Generally prohibited, so never offer anything in exchange for a review.
SEO content should be general legal information with a clear "not legal advice" note.
4. Google Maps and reviews
For local searches, the map results often get the call before any website. Choose the most specific primary category ("Personal injury attorney", "Family law attorney", "Criminal justice attorney"), add real photos and attorney headshots, list your practice areas, and keep hours accurate.
Reviews matter a lot when someone is choosing a lawyer. Ask satisfied clients at the end of a matter, and reply professionally without revealing anything about their case; confidentiality rules apply to review replies too.
5. Be the firm AI recommends
When someone asks ChatGPT for "the best personal injury lawyer in [city]", the answer comes from what the web says about firms: their websites, reviews, directory profiles (Avvo, Justia, FindLaw, your state bar's directory) and local news. Clear practice-area pages, consistent name/address/phone everywhere, strong reviews and helpful articles make it easier for AI to confidently name you.
Big firms win on budget. Smaller firms win by being clearly the best answer for a specific practice area in a specific place.
Short on time? That's what SEOchat is for.
After a 10-minute chat, SEOchat does all of this for your business every week: profile updates, pages, articles, review requests and a plain-English report. Want to start yourself? Try our free SEO tools.
Fair questions
What about attorney advertising rules?+
Articles are general legal information, not legal advice, and nothing goes live without your approval, so you stay in control of what's published under your name. You're responsible for checking content against your state bar's rules.
How long does SEO take for a law firm?+
Legal search is competitive. Google Business Profile and review improvements can help within weeks, while practice-area pages and articles usually take several months to build traffic, longer in big metros.
Can I use client testimonials on my website?+
It depends on your state. Many states allow testimonials with conditions or disclaimers, and some restrict how case results are described. Check your state bar's advertising rules before publishing them.
I've been burned by SEO companies before. Why is this different?+
No contract, no mystery. You see every article before it goes live, you get a plain-English update every week, and you can cancel with one text. If it's not working, you'll know, and you can leave.
I don't have time for another thing.+
That's the point. After a 10-minute chat, SEOchat runs on its own. Most weeks your only job is a thumbs-up, and you can even turn that off.
Will it sound like me, or like a robot?+
It writes from what you told us: your services, your prices, your way of talking. You can correct anything in the chat, and it learns from every edit.
Is this really done by AI? Will Google punish that?+
Yes, SEOchat is a team of AI agents. Google rewards helpful content no matter who wrote it. What gets sites punished is thin filler and link schemes, and we do neither.
What if I cancel?+
Text us “cancel” and it's done. Every article stays on your site. It's yours.
My website is on Wix / Squarespace / I don't have one.+
We're launching with WordPress and Shopify, with Wix, Squarespace and Webflow next. No website? We'll host a blog for you.
¿Funciona en español?+
Sí. SEOchat publica en español, en inglés o en ambos, y te escribe por chat en tu idioma.
When do I get started?+
Right after checkout we'll reach out personally to set up your 10-minute chat. Founding members keep their price for as long as they stay, and you're covered by our 30-day money-back guarantee.
Make AI obsessed with your business 😍
Pick a plan and check out in a minute. We'll reach out personally to set up your 10-minute chat.