Why structured data helps local businesses
Search engines read your website like a stranger would: they guess which number is your phone, which text is your address and when you're open. Structured data removes the guessing. It labels each fact so Google, Bing and AI assistants can pick them up correctly and match your site to your Google Business Profile.
How to add it
- Fill in the form. Use the exact name, address and phone that appear on your Google profile.
- Copy the code and paste it into your homepage, or the page for that location if you have several.
- Run the page through Google's Rich Results Test or the Schema Markup Validator to confirm it's valid.
- Update it whenever your hours, phone or address change. Outdated schema is worse than none.
Common mistakes
- Marking up information that isn't visible on the page. Google asks that structured data reflect what visitors can see.
- Adding review stars to your own LocalBusiness markup. Google doesn't show self-serving review snippets for local businesses.
- Using one block with several addresses. Each location should have its own page and its own markup.
Want to check what search engines see on your page now? Try the meta tag analyzer.