Meta Tag Analyzer

Check any page's title, description, headings, canonical, robots and social tags, with a plain-English fix for anything that needs attention.

What meta tags do

Meta tags are bits of code in a page's HTML that describe the page. Visitors don't see most of them on the page itself, but they shape how your site appears in search results and when someone shares a link.

  • Title tag: the blue headline in Google results and the text on the browser tab. It's one of the clearest signals of what a page is about.
  • Meta description: the short summary that may appear under the title. It doesn't directly affect rankings, but a good one can earn more clicks.
  • Canonical: tells search engines which address is the main version of a page, so near-duplicates don't split its value.
  • Meta robots: can tell search engines not to index a page. Useful for thank-you pages, harmful if left on by mistake.
  • Viewport: makes the page fit phone screens. Google mainly uses the mobile version of your site for ranking.
  • Open Graph: controls the title, description and image shown when your link is shared on Facebook, LinkedIn or in text messages.

How to use the results

Start with anything marked Fix: a missing title, a noindex tag or a missing viewport can stop a page from performing at all. Then work through the Check items. Most website builders, including WordPress (with an SEO plugin), Wix, Squarespace and Shopify, let you edit the title and description for each page without touching code.

Need new tags written? Our meta tag generator creates them with live length checks, and the SERP preview shows how they might look in Google.

Questions

Do meta keywords still matter?

No. Google has said for years it ignores the meta keywords tag, so we don't check it. Focus on the title, description and the actual content of the page.

Why doesn't Google show my meta description?

Google often writes its own snippet from the page text when it thinks that better matches the search. A clear, accurate description still gives it a good option to use.

What's the ideal title length?

There's no exact limit, because Google cuts titles by pixel width. Around 50–60 characters usually displays in full. Put your main service and city first.

Is having more than one H1 bad?

Not according to Google. It's still good practice to have one clear main heading so people and search engines immediately understand the page.

What should a local business title look like?

Service + city + business name works well, for example “Water Heater Repair in Tampa | Bay Plumbing”.

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