AdSense Revenue Calculator

How AdSense earnings add up

With Google AdSense, publishers earn when visitors click ads (and sometimes when ads are viewed). The basic formula is page views × click-through rate × cost per click. Because CTR and CPC swing a lot, AdSense also reports page RPM, your earnings per 1,000 page views, which is the simplest number to forecast with.

What moves the numbers

Topic. Advertisers pay more to reach people about to make expensive decisions.
Audience location. Visitors from some countries are worth more to advertisers than others.
Season. Ad prices often rise in the holiday shopping season and dip in January.
Layout and speed. Ads people can see earn more, but too many ads slow pages and drive readers away.

A note for local businesses

If your website exists to bring in customers, ads are usually a bad trade: they can show your competitors to your visitors in exchange for a few cents. Turning visitors into calls and bookings pays far more. Our SEO ROI calculator shows what a customer from search is worth to you.

Questions

What is page RPM?

Page revenue per mille: estimated earnings per 1,000 page views. It already accounts for click-through rate, cost per click and impressions, so it's the easiest number to plan with once you have some history.

What's a typical AdSense CPC?

It varies enormously by topic and country, from a few cents to several dollars. Topics where advertisers pay a lot for customers, like insurance, law or finance, tend to have higher CPCs. Use your own reports when you can.

Can I click my own ads to test?

No. Clicking your own ads or encouraging others to click violates AdSense policies and can get your account closed.

Should a local business run AdSense on its site?

Usually not. Ads on your site can send customers to competitors and pay pennies. For a local business, a visitor who calls you is worth far more than an ad click.