A classic tool, used the modern way
Years ago, some site owners stuffed misspelled keywords into pages to catch searchers who typed them. Today that doesn't work: search engines recognize most typos and show results for the correct spelling. But knowing how people misspell your name or service is still useful.
Good uses for typo lists
- Search ads. Exact-match campaigns can miss misspelled searches, and some typos match unrelated businesses you'll want as negative keywords.
- Brand monitoring. Set up alerts for your business name and its common misspellings so you see reviews and mentions you'd otherwise miss.
- Domain protection. Check whether obvious typo versions of your domain are registered by someone else.
- Directory clean-up. Search directories for misspelled versions of your business name. Duplicate or misspelled listings split your reviews and confuse customers.
Get your name right everywhere
Consistent business details across Google, Yelp, Facebook and other directories help search engines trust that they all describe the same business. If you find misspelled listings, claim and correct them. Then make sure your website states your details clearly with the local business schema generator.